How many author newsletters have you signed up for? Am I the only one who avoids them (sort of) like the plague?
I can certainly see why some authors need them. Authors with fans. Authors with platforms. Famous authors–the ones that fill the eight feet of fiction shelving in small town Christian bookstores. Everyone else? I didn’t get it.
Note the past tense. 😛
No sooner did I announce that I’d sold a novella than people began asking me to be sure to let them know when and where they could buy my book. Some said they’re rarely on Facebook and might not find out if I didn’t email them. Honestly? The number of these people is still small. Maybe a dozen or so. But for them, I will make a newsletter…and others can sign up as well if they feel like it.
So that’s who newsletters are for, at least at first! My old Real Life friends–the ones who are so excited to finally know a ‘real live author.’ It’s not for my writer buddies at all–duh. You’d think I could have figured that out.
Thursday I finished the first draft of the novella. Now I can take a bit of time to research and study various newsletter programs. Here are some criteria that I’m using:
1. Double opt-in. I understand that it’s called spam to send newsletters to people who haven’t expressly signed up. The double opt-in means you have to verify that you wish to receive it.
2. Expandable. I’m preferring a free product for now, with the possibility of going to a paid program later when/if the need occurs, either through number of subscribers, layout options, or whatever. I don’t want to switch hosts when that time comes.
3. Usable by the technologically-challenged. If I can’t figure a program out by myself, I need to find a different one that I can! WYSIWYG is a big plus. Drag and drop components make me happy. I understand some basic HTML, but it’s easy for me to get lost.
I’m thinking I’ll be doing good to have news to report quarterly. Does that sound like a good frequency? I’d really love some input here!
Either way, I’ll be sure to let you know when you can sign up to receive my exciting newsletter. Hey, if I’m going to do it, I might as well do it right!
For more about e-newsletters, check this post. Addendum: For more on newsletter software, click on the category button Newsletter. I’ll be posting info on a different subscription service every month.