Find out more about Raspberries and Vinegar here.
You might wonder why I’m crazy enough to decide on giving away my first full-length novel to anyone and everyone for the foreseeable future. Actually, this tactic been part of my marketing plan for over a year. I’d been waiting for the best time to implement it, and felt that NOW was that time, with Dandelions for Dinner (the fourth book) soon to release.
Amazon allowed the price of $0.00 on Monday morning, and nearly seven thousand people have taken advantage of the free download since then. How they found it is anyone’s guess, because I haven’t begun to advertise it yet! These organic downloads pushed the book as high as #60 of Amazon’s free books a few days ago. What a thrill!
The real measure of whether or not this is a successful experiment is sales on my other books. It’s silly to give away a book and not receive benefit in any other form. I’m delighted to see that sales of both Wild Mint Tea and Sweetened with Honey have risen distinctly this week as well. Will this hold true in upcoming weeks and months? I’ll definitely be keeping an eye on things, but the experiment is off to a promising start.
The idea of giving away the first book in a series is not original to me. Many other authors implement this sales tactic successfully. We remember finding a favorite new author via the local library, or perhaps via the loan of a book from a friend. We’ve all read books “for free” at various times in our lives.
Being able to read Raspberries and Vinegar at no cost will entice many more people to check it out. Some may never open it on their devices—anyone else have dozens of unread books on their Kindle? Others may read part of it and not enjoy it. Others may read the whole thing but not be impressed enough to purchase more books in the series. But there will be some—there already are some—who discover the series through the free book and go on to become fans of my series and, hopefully, my other writing as well.
Are you willing to share the news with your friends? You can pin the above graphic or share the book page on Facebook. If you’re a tweeter, would you share one of these tweets?