“Advertising” is marketing that’s paid (verb) for. “Publicity” (noun) is marketing that’s free.
Now that I have a publishing (adjective) contract and an agent, to say nothing of a completed first draft, it’s time to learn some upcoming steps in my journey: that of promoting (verb) the novella anthology my story will be in. I need a plan (noun!) I want to prayerfully (adverb) prioritize (verb) ways to enthuse potential (adjective) readers about Rainbow’s End. One ‘p’ blog I’ve been following for awhile now is Phenix & Phenix Publicity. Read back in their archives! Lots of good articles.