What’s in a Name?
What are some of your favorite names? Not people names so much, but names of farms, businesses, wine, or tea? I’d seriously like to know if you, as a buyer, are attracted to sophisticated names, funky names, or something in between?
There’s lots going on at Casa Comer these days. We’d hoped to extract the first of the 2010 honey this weekend, but too many thunderstorms rolled through our valley to work with the bees. They get agitated when the weather is, well, agitating. We were also busy with a niece’s wedding and dozens of out-of-town relatives. My favorite visiting relatives, of course, are my daughter Hanna and my five-month-old granddaughter, SweetPea. Hanna was chief photographer for the wedding, which meant Grampa and Gramma got lots of SweetPea time!
So one thing there’s been plenty of this weekend–aside from baby snuggles!–has been talk of naming our farm and the business(es) we hope will spring from it. Businesses that relate to bees and honey, to herbs and teas, and possibly meads and micro-brewed ale. So my opening question is quite serious: What kinds of names–on signs–on wine bottles–on tea packages (etc)–make you stop and take a second look?
Hubby has a strict policy of avoiding all wines named after animals and body parts, and he's probably not the only one who thinks that way. I guess the generic answer for that is whimsical turns some people off when it comes to their food. But I also know lots of people go for that kind of thing, so it's a toss-up. I guess it matters what feels right for you, too.
Our two local beef providers are called Pearl's Pastured Beef (from Twin Creeks Ranch) and Wild Type Ranch. The Wild Type Ranch proprietor has a PhD in, I believe, genetics, so that could tie in with the name — I'm not sure.
With bees, honey, teas, and wines/ales, you'd want to capture a common thread. Cross-pollination comes to mind. Interestingly enough, your name ties in nicely with honey combs (Comer) Comer Bees, Teas, and Ales, maybe?